Student Co-op Experiences

张金涛是勒博商学院五年级市场营销博士JDB电子研究生。 他的JDB电子研究重点是消费者行为,特别是他们对产品信息中重复数字的反应。

Tell us about the project you were involved in.

JI

What did you learn by working with external partners?

Jintao: I was able to collaborate with leading scholars from different disciplines at Drexel University and learn various methodologies for research. I was also able to practice and improve my communication skills as a result of making presentations before industry partners.

For you personally – what is the value of participating in projects that involve external partners?

Jintao: It has been valuable to bridge the gap between research in academia and research in industry as well as to implement findings from academic research into practical business problems. At the same time, it has been rewarding to work with scholars, colleagues, and even undergraduate students of diverse backgrounds.

How has this opportunity impacted your Drexel experience?

Jintao: The opportunity to work within DSI broadened my horizon of research and further motivated me to connect academia with industry partners in my future career.

What was your favorite part about participating in this opportunity?

Jintao: This project was full of challenges at different stages of the project, but ultimately, every team member would contribute as much as possible to achieve the goal and deliver an impressive outcome.

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