PhD, Consumer Sciences, Ohio State University, Focus in Mass Fashion, Cultural Studies and Communications
MS, Apparel Merchandising, Indiana University,Focus in Apparel Merchandising and Public Policy related to Diversity, Equity and Inclusion
BS, Apparel Merchandising, Indiana University, Focus in Apparel Merchandising, Historic Costume and Studio Art
Highlighted and Upcoming Publications
Hancock II, Joseph H., Marketing Fashion: A Transglobal Perspective, Fairchild Books, 2025.
Hancock II, Joseph H. Fashion Brand Stories, 4th Edition, Bloomsbury, 2026
Single Authored Books, Edited Books, and Special Issues of Journals
Hancock, Joseph H., II, “Cargo Pants: The Transnational Rise of the Garment That Started a Fashion War,” In Meanings of Dress, 5th Edition, pp. 45-52, 2024
Hancock II, Joseph H., and Vicki Karaminas (eds), Journal of Bodies, Sexualities and Masculinities, Special Issue Fashion and Style, 2023
Sauro, Clare and Joseph H. Hancock, II (eds), Journal of American Culture, Special Issue on Fashion, Volume 46, Issue 1, 2023
Hancock, Joseph H., II, Fashion Branding Stories 3rd Edition, Bloomsbury Visual Arts, UK, October 2022.
Hancock, Joseph H., II and Anne Peirson-Smith (eds) Business Fashion Reader, Bloomsbury, UK, August 2019.
Peirson-Smith, Anne, and Joseph H. Hancock, II (eds), Transglobal Fashion Narratives, Intellect, UK, 2018.
Hancock, Joseph H., II, Jessica Strubel, Anne Peirson-Smith and Keith Nishida (eds) “Fashion Issue”, Journal of Popular Culture, 50.6, 2017.
Journal Articles and Book Chapters
Hancock, Joseph H., II, “Happy 10th Anniversary, FSPC,” Fashion, Style, & Popular Culture, Volume 10, Number 1, pp. 3-7, 2023.
Sauro, Clare and Joseph H. Hancock, II (eds), Journal of American Culture, “Introduction: Fashion and American Culture,” Volume 46, Issue 1, pp. 3-4, 2023.
Sauro, Clare and Joseph H. Hancock, II, “Jeans and their Fashionable Meanings: Revisiting Beverly Gordon's Cultural Conceptual Framework, Journal of American Culture,, Volume 46, Issue 1, pp. 55-67, 2023
Peirson-Smith, Anne, and Joseph H. Hancock, II, “The A&F Brand/Story,” in Linda Welters and Abby Lillethun (Eds) The Fashion Reader Third Edition, London: Bloomsbury, pp. 411-16, 2022
Hancock, Joseph H., II, “Merchandising Technologies: It’s still all about people; thank goodness,” Fashion, Style & Popular Culture, Volume 9, Number 4, pp. 433-435, 2022.
Hancock, Joseph H., II, “My Fabulous Gay Lifestyle: Love is Love,” Fashion, Style & Popular Culture, Volume 9, Number 3, pp. 251-257, 2022.
Hancock, Joseph H., II, “Welcome, 2022: A Time to Celebrate?” Fashion, Style & Popular Culture, Volume 9, Number 1-2, pp. 3-7, 2022.
Hancock, Joseph H., II, “Volume 8 was Stellar,” Fashion, Style & Popular Culture, Volume 8, Number 4, pp. 347-49, 2021.
Hancock, Joseph H., II, “Thanks to Ali Khan and Congratulations to Dr. Ann Paulins,” Fashion, Style & Popular Culture, Volume 8, Numbers 2-3, pp. 151-52, 2021.
Joseph H. Hancock, II is an internationally known scholar in the area of fashion branding and its function of storytelling. His research explores mass fashion and lifestyle merchandising using three intersecting themes: identity, cross-cultural encounters and everyday practices. These themes are the core of fashion and dress: as an everyday individual and social project, and as a system in which people and clothing globally circulate. The performance of identity, social practices such as shopping, and the movement of commodities that create and transfer cultural meanings. He is an expert in the area of mass fashion and marketing on a global scale focusing on diverse and historically marginalized consumer markets.
Principal Editor, Fashion, Style & Popular Culture (Intellect Books, Bristol, UK)
https://www.intellectbooks.com/fashion-style-popular-culture
Fashion, Style & Popular Culture is a double-blind reviewed academic journal specifically dedicated to the area of fashion scholarship and its interfacings with popular culture. It was established to provide an interdisciplinary environment for fashion academics and practitioners to publish innovative scholarship in all aspects of fashion and popular culture relating to design, textiles, production, promotion, consumption and appearance-related products and services. Articles related to history, manufacturing, aesthetics, sourcing, marketing, branding, merchandising, retailing, technology, psychological/sociological aspects of dress, style, body image, and cultural identities, as well as purchasing, shopping, and the ways and means consumers construct identity are acceptable works.
Collections Editor, Fashion and Personal Style Studies, Lived Places Publishing
https://livedplacespublishing.com/page/fashion-and-personal-style-studies#
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Scholarly Awards
June 2023, Antoinette Westphal College of Media Arts & Design Rankin Scholar Recipient, Dr. Vicki Karaminas, Queer Style
May 2023, Lindback Distinguished Teaching Award
In the Media
KCBS Radio San Francisco, August 30, 2023, “The crop top is back in men's fashion, changing norms and paying homage to the 80s,”https://omny.fm/shows/kcbsam-on-demand/the-crop-top-is-back-in-mens-fashion-challenging-n
USA Today, August 29, 2023, “Men Are Showing Their Stomachs in Crop Tops. Why Some May Shy Away from the Trend,” https://www.usatoday.com/story/life/health-wellness/2023/08/29/crop-tops-men-body-dysmorphia/70597894007/
Vanity Fair, June 8, 2023, “Vanderpump Rules: There’s Something About Her Scandoval Merch,”
https://www.vanityfair.com/hollywood/2023/06/vanderpump-rules-scandoval-merch
Broad Street Review, March 2023, “GREAT BRANDING = QUALITY + MYTHOLOGY, Fashion Brand Stories, by Joseph H. Hancock II, review by Pamela J. Forsythe, https://www.broadstreetreview.com/reviews/fashion-brand-stories-by-joseph-h-hancock-ii
Fashion Talk, January 20 & 23, 2023 “In Conversation with Dr. Joseph Henry Hancock II on Fashion Brand Stories
https://fashiontalk.substack.com/p/in-conversation
Invited Talks & Guest Speaking
Intellect Publishers Editors Workshop, Guest Speaker on Running a Top Tier Journal, June 15, 2023
Drexel University’s Inaugural LGBTQIA Symposium Guest Speaker “Lessons from Teaching Can Be a Real Drag,”
June 1, 2023
Drexel University Department of Communication, PhD Student Publication Workshop, April 17, 2023
Thomas Jefferson University, March 6, 2023, “Fashion Brand Stories Book Launch”
Drexel University Graduate College, February 23, 2023, “Fashion Consumer Brands as DEI”